O
urV
alues
EQUALITY
Employees are treated with utmost respect and offered equal opportunities. We have set up a fair reward system for their efforts.
TRANSPARENCY
Transparency is integral in every aspect of our business, we operate and manage in an open, communicable and accountable manner.
ADDING VALUE
We protect the rights of our clients and partners. We contribute to their business and services by adding value.
SUSTAINABILITY
Our target is long term strategic partnering with our stakeholders. We give more importance to fulfilling our promises than making profit.
SOLUTION ORIENTED
Our solution oriented team always has a positive approach from the smallest to largest demand or obstacle, and acts without delay.
ENVIRONMENTALLY RESPONSIBLE
In compliance with global environmental standards, our production facilities have recreation areas and ETP (Effluent Treatment Plan) for long-term maintenance of the ecosystem components and functions.
O
urS
trategyTo scale our business is imperative to us in order to sustain the lives of our employees and their families, contribute to a local and global economy, provide our clients with the best the industry has to offer, and to always reach beyond our potential.
I
nvestingI
n Production CapacityWe are currently in the midst of doubling production capacity as we have embarked on a new production facility (Phase II). By 2021, we expect to reach a production capacity of 13 Million garments a year and workforce of six thousand employees, making us one of the largest garment manufacturers and exporters in Egypt. After completing Phase II, we plan to add value to our industry and the local market by investing in vertical integration.
Q
ualityT
hrough InnovationWe continuously invest in the latest technology and know-how, to upgrade the level of complexity of products offered by the Egyptian garments market while maintaining a competitive price level. A framework is built for the transfer of know-how and training our teams on the innovative efficient solutions that exist to serve our clients. Thus we are building capabilities in house, which allows our staff to grow in several skill sets needed to provide the highest quality products.
S
trengtheningP
artnershipsWe invest in long lasting relationships with our clients. Maintaining and improving close ties with them is integral to our business. We hope to continue to always strengthen those bonds and create new ones.
Investing In Production Capacity
We are currently in the midst of doubling production capacity as we have embarked on a new production facility (Phase II). By 2021, we expect to reach a production capacity of 13 Million garments a year and workforce of six thousand employees, making us one of the largest garment manufacturers and exporters in Egypt. After completing Phase II, we plan to add value to our industry and the local market by investing in vertical integration.
Quality Through Innovation
We continuously invest in the latest technology and know-how, to upgrade the level of complexity of products offered by the Egyptian garments market while maintaining a competitive price level. A framework is built for the transfer of know-how and training our teams on the innovative efficient solutions that exist to serve our clients. Thus we are building capabilities in house, which allows our staff to grow in several skill sets needed to provide the highest quality products.
Strengthening Partnerships
We invest in long lasting relationships with our clients. Maintaining and improving close ties with them is integral to our business. We hope to continue to always strengthen those bonds and create new ones.